Research Guide for

BUSN 2400 Principles of Marketing (Johnson)

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Find Journal Articles

Try one or several of these databases to search articles on your topic. Remember, you need at least one scholarly article for your presentation. If there's a specific journal that you like to use you can look for it in our Journal Finder below and browse for your topic. 

Business Source Premier
Articles from business journals and magazines, company profiles with SWOT analyses, and industry reports.

Academic Search Premier (EbscoHost)
Articles in all subjects from scholarly journals, magazines, and newspapers. An all-purpose database and often a good place to start.

Find Journals

Journal Title Search

If you know the name of the journal you want to search, use the Journal Title Search to see if it is available in print or online from the library.

Find Books

Evaluate Source Credibility

Evaluate each source you use with CAPPS!
Consider the source's –
C = Currency
A = Author
P = Publication
P = Point of View
S = Sources

 
More info about CAPPS pdf
 

Cite your Sources (MLA)

MLA Quick Guide (PDF)
See MLA citation examples for the most common types of sources (9th edition).


APA Quick Guide (PDF)
A guide to APA citation format based on the 7th edition of the APA Publication Manual.

Ask a Librarian

Call, e-mail, or chat with a librarian for more research assistance. We're happy to help!

  (952) 358-8290

 Email
 

 
 

Note: Your chat question may be directed to a librarian from another college when Normandale librarians are unavailable.

Access Databases from Off Campus

Off-Campus Access Info
In order to access databases and other Library resources from off campus, login with your StarID and password when prompted.  Off-campus access to library databases is only available to current Normandale students, staff, and faculty.