Research Guide for

BUSN 2400 Principles of Marketing (Phillips)

Main

Find Journal Articles

Try one or several of these databases to search articles on your topic. Remember, you need at least one scholarly article for your presentation. If there's a specific journal that you like to use you can look for it in our Journal Finder below and browse for your topic. 

Business Insights (Gale)

Company histories, SWOT analyses, and financial reports. Industry profiles and market share reports.




Business Source Premier
Articles from business journals and magazines, company profiles with SWOT analyses, and industry reports.

Academic Search Complete (EBSCOhost)
Articles in all subjects from scholarly journals, magazines, and newspapers. An all-purpose database and often a good place to start.

Find Books

Find Journals

Journal Title Search

If you know the name of the journal you want to search, use the Journal Title Search to see if it is available in print or online from the library.




More Options





Developing Keywords

Ask a Librarian

Call, e-mail, or chat with a librarian for more research assistance. We're happy to help!

  (952) 358-8290

 Email

photo of DavidDavid Vrieze Daniels
Reference and Instruction Librarian
david.vriezedaniels@normandale.edu
 

Note: Your chat question may be directed to a librarian from another college when Normandale librarians are unavailable.

Cite Your Sources (APA)

APA Quick Guide (PDF)
See APA citation examples for the most common types of sources (7th edition).

APA Formatting and Style Guide (OWL at Purdue)
A comprehensive guide to APA formatting and style (7th edition). See examples of APA formats for papers, References lists, in-text citations, footnotes, and more.

Evaluate Source Credibility

Evaluate each source you use with CAPPS!
Consider the source's –
C = Currency
A = Author
P = Publication
P = Point of View
S = Sources

 
More info about CAPPS pdf
 

Access Our Databases from Anywhere

Online Library Access Info
To access databases and other Library resources, login with your StarID and password when prompted.  Access is only available to current Normandale students and employees.